The ultrasound exam is when a pregnant woman first meets her baby. To show Huggies stands besides mothers in every challenge they face we allowed visually impaired moms-to-be to live the same irreplaceable experience using a 3D printer.

Role: Creator, Creative Direction, Scriptwriter and Creative Technologist

Awards

Cannes Lions

1 GOLD Film 

1 SILVER Promo & Direct (Health)

1 BRONZE Innovation Creative Data

SHORTLIST Branded Content & Entertainment

SHORTLIST Promo & Activation

SHORTLIST Direct

SHORTLIST Promo & Direct (Health)

Clio

1 GOLD Film

1 GOLD Direct

IAB Brazil

BEST DIGITAL CASE