To launch WhatsApp’s Desktop Calling feature, we created an online film showing the challenges faced by our users such as hands being full, inconvenience during longer conversations, not being able to see the details in a smaller screen and find it especially hard to multitask while talking.

All this directed us to the convenience of making a call through Desktop — “the calling you know and love, now hands free”.

It directed us to fun and hands-free creative situations such as —

The Crop—No more cropped faces by going from vertical to bigger horizontal screen where one size fits all.

The Drop—No more dropping your phone inside that delicious “Daal Tadka” (Lentil Soup) as you get the recipe from Mom on a video call.

The Ceiling—Feeding your baby while chatting with your friends without your phone pointing at the ceiling.

And by taking those creative insights we made a simple and empowering online film that shows real user situations in an endearing and lighthearted way while portraying Desktop Calling as an ideal solution for such moments.

We also made an original composition, and wrote lyrics that made sense to the situations shown in the film:

Hangin in there, can’t you see?

Things are going perfectly

Waited for the time to pass,

I’m happy, and I’m glad you asked.

Tell me all the things you’ve done

And please say hi to everyone

Crazy, all this time has passed

I’m so happy, and I’m glad you asked.

I’ve been wishing on a star

Crossing fingers, cross my heart

The weeks are long, the weekends fast

But I’m happy, and I’m glad you asked.

Yeah, I’m happy and I’m glad you asked

Ohhh, happy, and I’m glad you asked.

Role: Creative Direction, Creative and Composer/Songwriter

Awards

In House Creativity Awards (IHAF)

Silver

ADC 100TH ANNUAL AWARDS

Shortlist - Motion / Film Craft - Sound Design