WHATSAPP NOW WITH DISAPPEARING MESSAGES. BECAUSE NOT EVERYTHING NEEDS TO BE AROUND FOREVER.

To reinforce privacy and the purpose of the new ephemeral feature— we created Fly Baby Fly. An emotional yet comedic farewell film that humanizes messages that don’t need to be on your phone forever.

Fly Baby Fly has also a powerful original soundtrack with custom lyrics that speaks specifically about the new feature on WhatsApp.

Role: Creative Direction, Creative and Co-Composer/Songwriter

Awards

The Webby Awards

2 HONOURABLE MENTION

In House Creativity Awards (IHAF)

Gold

One Show

Original Music / Shortlist

Craft copywriter / Shortlist

ADC 100TH ANNUAL AWARDS

Shortlist - Craft in Writing - Online Video

Shortlist - Craft in Video - Cinematography

Shortlist - Craft in Video - Direction - Single

Shortlist - Branded Content - Online Video

Shortlist - Motion / Film Craft - Sound Design

Shortlist - Motion / Film Craft - Direction

Shortlist - Advertising - Craft in Writing

Shortlist - Advertising - Art Direction

The International ANDY Awards

Shortlist Online Video