http://www.andrefelix.work/work daily 1.0 2026-03-29 https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1477319406644-Q56EGXLZF9LZ5E8ITP9E/3.png Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1477318659661-DZQ3545QMO5V652LISIR/3.png Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1477319171053-BTF9TY82R3TJWLI6RDAF/1.jpg Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1477319891587-HCBUYQ7NH7GWHJF8B72X/Screen+Shot+2016-10-24+at+12.37.19+PM.png Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1477329849143-UDLI55TUYI8ZPYUJ0END/Screen+Shot+2016-10-24+at+3.22.08+PM.png Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1477330196464-HH0M8LE41KZVFW03JOFU/thumb.png Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1477330740843-1VP5IIS4WBYPTAJ1M76A/1.jpeg Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1477333421609-WBIPF05EMW4DZ786SBDX/3.png Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1477336722054-SDXLXHXEZ6Y7D1NBUFA5/3+copy.png Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1477405412278-AXP4CV0E12SZSJDY76L4/Screen+Shot+2016-10-25+at+12.23.01+PM.png Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1477428487087-6OOL9M14YUX1RLXTB87U/Screen+Shot+2016-10-25+at+6.47.41+PM.png Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1477430996334-RU2DGYAA75F1GL3DMJ73/Screen+Shot+2016-10-25+at+7.13.46+PM.png Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1477431351361-4STRFJG8IRH6UKICWVLU/Screen+Shot+2016-10-25+at+7.32.59+PM.png Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1477432878470-S7DT5B9Z5I09V03XMQQ7/Screen+Shot+2016-10-25+at+8.00.59+PM.png Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1498703131309-HGMXDWJDFF1FL4YRA5ZX/Captura+de+Tela+2017-06-28+a%CC%80s+23.23.42.png Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1512940517288-R4R52TKGP4XT5FTT1JSU/rmejulieta.png Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1525385971004-I447OMR8XW1E0UAU1R7V/fedex.jpg Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1525387443931-Y4G0SB77MFW58Y47I8L6/giraffas_burger_king.jpg Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1525388283229-TY10HWPWHCKCYELL7ETN/disneyland.jpg Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1525389651146-2HAZ782GAMBSLS3VG7NM/01.jpg Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1574010196699-H1AKBX7HTNUJ42D5487Q/Screen+Shot+2019-11-17+at+12.02.21+PM.png Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1530930169340-U2RL5CW77JF0S2AICU0S/image-asset.jpeg Work - MINNIE VAN The Walt Disney World MINNIE VAN experience partnership with Lyft https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1590462442836-3H22GYRQATMLCKCKTOTF/10_trolling.jpg Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1590606145578-M18CHGVSX76C5K1LKCHU/A.jpg Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1590606766413-W5CQAIOJ272T9MRXIG5F/Screen%2BShot%2B2020-05-27%2Bat%2B11.35.41%2BAM.jpg Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1590604992697-0ANX2388XVR1286YZFNU/02.jpg Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1590615420347-HE5POL2RDWNIW5XJEI5V/Screen%2BShot%2B2020-05-27%2Bat%2B2.35.40%2BPM.jpg Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1590673153917-6357N1QHNMY592PIZOEY/Screen%2BShot%2B2020-05-28%2Bat%2B6.36.56%2BAM.jpg Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1664120121765-BM24OKON3244IVDGRDXU/Screen+Shot+2022-09-25+at+11.34.12+AM.png Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1704995309348-QETAR5KW565BJI1FQS9Z/Screenshot+2024-01-11+at+12.47.21+PM.png Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1758918344623-CMHQHX7EA8FRITTNRGVR/image-asset.jpeg Work - video1-ok https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1758918772656-V2HINCN75HDZ5L5EHI89/image-asset.jpeg Work - video2-ok Since the the Hummer EV was introduced, CrabWalk has become a source of fascination to people (and crustaceans) everywhere. https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1758921201203-QM3U6P22Y7GV89DNG12Y/image-asset.jpeg Work - LostAndFound_Film https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/4a6189ea-51ef-4d69-a566-d96f3d3aa7c5/Screenshot%2B2023-09-21%2Bat%2B10.16.36%2BAM.webp Work http://www.andrefelix.work/zapzap daily 0.75 2025-09-26 https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1590426225457-P2PXAGMXPAVNF5HMHWKD/Fire.png WhatsApp Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1590436501785-5OA0YZD90OWKTJKCYOLQ/image-asset.png WhatsApp Work - SUNBEAMS We launches the second phase the brand campaign,”It’s between you,” with a special film for Mother's Day. A global campaign produced during the lockdown, with films made following all WHO rules. The campaign celebrates the universal moments of intimate connection during this uncertain and difficult time, and shows how people are managing to stay close to those they love - even in isolation - in a private and meaningful way through the use of WhatsApp. Role: Global Creative Director at WhatsApp https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1594999693696-1R1LKCRR4VZBCKCM5X7J/29e29b83-a218-4182-8d93-1a023e1cc954.jpeg WhatsApp Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1590436679701-G4470CC2GCAF05US0KHN/image-asset.jpeg WhatsApp Work - Hello Darkness Objective: Develop a short video to announce the launch of dark mode. Key Message: WhatsApp now has a dark mode feature. https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1603804495537-BGIT3MWIGWVCWHAKHTMJ/Screen+Shot+2020-10-27+at+6.08.48+AM.png WhatsApp Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1607018327140-CVZ4X10NHB32MUOG02FF/Screen+Shot+2020-12-03+at+9.57.59+AM.png WhatsApp Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1618753627865-S3BQLQSXKHOVCXU1CWH9/family.png WhatsApp Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1618765483937-JVUB9MBNDZ15S9BTUMSD/image-asset.png WhatsApp Work - Desktop Calling https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1619129471423-8AXLP220E79F4QY8KTQ5/image-asset.png WhatsApp Work - WhatsApp_Elections https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1619562491168-FQHH47XAD9TAT3GKQ1RM/image-asset.png WhatsApp Work - WhatsApp * Check it Before you Share It Transforming the forward icon into a search icon to stop the spread of misinformation by empowering the WhatsApp community from within our UX. Problem/Background: Misinformation is a huge problem around the world. But during the COVID 19 pandemic, this problem becomes even more serious and detrimental. And with over 2 billion users on our platform, WhatsApp was responsible for keeping them safe from the spread of misinformation and while keeping them updated about the credibility of news, articles, links, frequently forwarded messages etc. shared on WhatsApp. While WhatsApp is encrypted and no one, including WhatsApp can see what our users message inside the app, we can gather the data when a message is forwarded too many times to contribute to spread of misinformation—another pandemic within the COVID 19 pandemic. Idea/How it worked: That’s why to improve people’s lives we took the feature in our UI that was being used to spread misinformation and turned it into a feature that prevented it. And created a new functionality, Check it before you share it— a way to double check facts before forwarding messages further using and transforming our UI. If a message was forwarded more than 5 times, the forward icon in our UI changed into a search icon, which let our users search and verify misinformation directly from within the app, integrated with Google’s search engine. We launched this feature globally to help the community to curb the spread of misinformation by turning the problem into the solution. While we launched this feature during the pandemic, this will contribute to curb misinformation for all our users in perpetuity. Results: • 3 millions pieces of misinformation debunked per month • 20% retention rate. • 315 MM impressions from the media in the first week alone. https://www.theguardian.com/technology/2020/apr/07/whatsapp-to-impose-new-limit-on-forwarding-to-fight-fake-news https://techcrunch.com/2020/08/04/whatsapp-pilot-search-the-web-fight-spread-of-misinformation/ https://www.theverge.com/2020/8/4/21353807/whatsapp-magnifying-glass-search-coronavirus-misinformation-fact-check Role: Global Creative Direction https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1629740939084-HBOK8JL1RJGE7JRM23ZS/pay%2Bthe%2Bbet%2Blogo%2Bcopy.jpg WhatsApp Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1636235517926-R1GY6VYZ8B7BNX7XXRKI/Screen+Shot+2021-11-06+at+5.51.02+PM.png WhatsApp Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1664116751220-V5075DBEAHMSPAX5GMKT/85f2b79bc2b89c490fcb39c86f7c781e.jpg WhatsApp Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1664117284413-YGKU8D3DHZBAUEWZS7KV/image-asset.png WhatsApp Work - The Privacy Gesture https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1664117659261-UFFJ58HQITEUYHXRPI7G/Screen+Shot+2022-09-25+at+10.52.56+AM.png WhatsApp Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1664118683639-YHL9K1B1O639SIQ3S704/image-asset.jpeg WhatsApp Work - Positive or Negative https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1673280430396-TZJUMXMU8GJ2291MAKQE/image-asset.png WhatsApp Work - Everyone you love, here for the New Year. https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1674737697936-ATHN82I6CL8WE3C940S5/Screenshot+2023-01-26+at+09.54.00.png WhatsApp Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1667955410713-YONUG6WR5FTNC621P0TB/image-asset.jpeg WhatsApp Work - It's Coming Home Featuring H.S. Prannoy | Thomas Cup | WhatsApp https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1675446395355-99Z9DIRTLH62D5OHC07D/Koto_WhatsApp_OOH2-3840x2160.jpg WhatsApp Work https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1758923526694-9G24PNYD30LMPQ2LFBAR/image-asset.png WhatsApp Work - WHATSAPP PROXY CASE https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/e4e053b2-8e1e-4fe7-abd5-00bda271cf8c/Koto_WhatsApp_OOH2-3840x2160.jpg WhatsApp Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.andrefelix.work/work-flatiron daily 0.75 2025-05-09 http://www.andrefelix.work/aboutandrefelix daily 0.75 2026-03-13 https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/00602780-7400-4bea-b8bd-ac8d67fbaa93/andre+foto1.jpg About https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/834e6ddf-8c00-4e31-aa51-019e91fe8fba/andre+foto1.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.andrefelix.work/contact daily 0.75 2016-10-24 http://www.andrefelix.work/about_old daily 0.75 2016-11-01 https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1477337965716-POQQ2Y3244XCU0HRBNX8/image-asset.jpeg About_old http://www.andrefelix.work/lurzers-archive daily 0.75 2019-07-03 https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1512940825765-1USCK2S82WCI2QZW2768/lurzers.png Lürzer's Archive - Lürzer's Archive I turned social media posts into print ads and posters. The result? Selected for Lürzer's Archive. That's one proof that a creative social media post can also be a creative print ad and poster. https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1576705395747-611BDUJBH1HP5BOHKKYJ/WWF_SaveClassicBlue_POSTER.jpg Lürzer's Archive https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1576705318996-C43Q37BPNBXZ5ZVZ8U6G/10_trolling.jpg Lürzer's Archive https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1576705306565-9RJKD1BFH3J93KZ243WT/05_exclusion.jpg Lürzer's Archive https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1576705305613-E72RCW7P7IADZ35AKWYM/03_trickery.jpg Lürzer's Archive https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1576705317926-UOGD6F4ALY2NC0I1EGF5/06_fake+profiles.jpg Lürzer's Archive https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1562139974366-XA5XWX6BR8HSVRT0NHYQ/Alma_vetlenqi_Olympic.jpg Lürzer's Archive https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1562140004080-BKSN19SY0CUA8I6CG4RW/Alma_vetlenqi_University.jpg Lürzer's Archive https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1562140028663-50QPK8MB2EPQ9GH2X1NK/Alma_vetlenqi_Bus.jpg Lürzer's Archive https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1520034308140-2BRANZ0B61T6RL9Y6UTX/chicago.jpg Lürzer's Archive https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1520034310683-OHX8IBOFOCR5RYVZGE1K/Londres.jpg Lürzer's Archive https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1520034312399-IBZJ245LS5JLXEPCSE1F/New_york.jpg Lürzer's Archive https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1520033843028-KL75HKIRBOIG1GWES3KU/ADSTARS_Dell_Necks_Monitors_Paola_1600x2400_052317.jpg Lürzer's Archive https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1520033841635-U473NQF2T3Z31TLKLGAR/ADSTARS_Dell_Necks_Monitors_Molinos_1600x2400_052317.jpg Lürzer's Archive https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1520033881252-GYTNDCGXFWJ461OHYTF3/suiza-more-calcium-print-382479-adeevee.jpg Lürzer's Archive https://images.squarespace-cdn.com/content/v1/5804ea15d2b85773b25e5051/1520033878294-V0VV84JFTD0O5V2UXLMK/suiza-more-calcium-print-382478-adeevee.jpg Lürzer's Archive