As the Taliban seized power in 2021 and banned women and girls from participating in sports, members of the Afghanistan Youth Women’s National Football Team were forced to flee their own country or risk being captured and killed. What followed is an extraordinary story of survival, sisterhood, and the fundamental human right to privacy. Presented by WhatsApp.

“We Are Ayenda” is both a documentary film and an activation woven into WhatsApp’s Global Privacy campaign, strategically launched during the Women’s World Cup season.

The film raises awareness of the importance of privacy on a deeply human level, positioning WhatsApp as a leader in protecting personal communication.

By connecting with culturally relevant moments and voices through Women x Safety, a global space where privacy needs are heightened, the campaign ultimately brings its central idea to life: “The Safer You Feel, The More You Share.”

The full film is available for free on Amazon Prime Video and WhatsApp's YouTube channel.

Awards

Cannes Lions

1 Grand Prix

2 Gold Lion

1 Silver Lion

1 Bronze Lion

2 Shortlisted